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Business News Digital
Blackberry’s U2 app goes live
By CMU Editorial | Published on Friday 18 September 2009
When it comes to mobile internet devices being entertainment machines rather than business tools, I don’t think the iPhone has much to fear just yet from the Blackberry, despite them launching their much anticipated U2 app – or Mobile Album as they are calling it.
Blackberry, of course, are sponsoring U2’s current 360 Degree tour, and the free multi-media package is part of the mobile firm’s partnership with the band. It’s been a long time coming, and most people who have reviewed the final product seem to be a little under whelmed. There are samples of tracks from the band’s recent album ‘No Line On The Horizon’ on there, and users can download the album for ten dollars should they want too, though you’d think anyone who’d go to the effort of downloading the app would already own the album. The rest of the app includes video clips, an interview, and a news feed and photo gallery also available via U2.com.
The most interesting bit of the Blackberry whatnot is a location-based tool that enables fans at U2 gigs to communicate and share their experiences. This, though, isn’t yet live. Oh well, the tour is only three months in.
