BlackBerry maker to refocus on corporate customers
By CMU Editorial | Published on Friday 30 March 2012
Research In Motion, maker of the flagging BlackBerry, has announced it will refocus its efforts on its core business of providing mobile services to corporate clients, rather than targeting the consumer space, where it has struggled to compete with Apple’s iPhone and those handsets using Google’s Android platform.
The new strategy follows a management shake-up, and will see RIM target exclusively business customers, and those consumers who buy a mobile with business use in mind. It is, of course, the area where BlackBerry has always had the best reputation, though even there it faces tough competition from Apple and Google, with some big corporate clients of old already looking into developing apps that allow some of the security and control the BlackBerry platform offers via the iPhone and Android devices.
It’s not yet clear what the move will mean for future developments at the BlackBerry Messenger network that has proven particularly popular with young mobile users, or the accompanying music service the mobile maker attached onto it last November.