Artist News Releases

Black Eyed Peas re-record ‘Where’s The Love?’ with celeb buddies for charity

By | Published on Thursday 1 September 2016

Black Eyed Peas

The Black Eyed Peas have reformed to record a new celeb-filled version of their 2003 hit ‘Where’s The Love?’ in a bid to bring about world peace. To ensure maximum impact, they’ve retitled it ‘#WHERESTHELOVE’.

The song also highlights a campaign of the same name, supported by various charities, which calls for better investment in education in order to reduce violence around the world. Proceeds from the single will go to fund new education programmes, similar to one launched by Will.i.am in the Boyle Heights area of LA where he is from.

“With this new version of ‘Where’s The Love?’ every single dime that comes from this song goes to build more centres like the one in Boyle Heights in other areas around America”, he tells ATTN. “Our dream is to take that little after-school programme, where we get inner-city [young people] involved in STEM skills, and spread it all across America. I want to see this programme expand to Baton Rouge, have more robotics teams in Ferguson”.

He adds that music is no place to try to make money and that kids should aim to do something else with their lives: “In the hood, you’re dreaming about like two things: sports and music. Unfortunately, music isn’t the healthiest place as far as a career in the way that Lionel Richie’s career was. Lionel Richie said, ‘When we went platinum, we stayed home and bought houses’. Nowadays, if you go platinum – if you do – you have to go on tour to pay off one house”.

“Look, I’m not complaining”, he insists. “Because when you’re in the projects, having one house is the dream. So that’s still healthy for us. But once you buy that house, you bought a house next to a dentist. Like I did all this dreaming and work, and you’re the dentist? You’re the manager of that one restaurant that your family started 20 years ago, and you live here, too? There are other ways of making it. And at the core of making it is education”.

I’m not really sure if he’s saying that being a dentist is a good thing or not there, but I guess his motives are admirable. And that sort of inspirational talk has convinced a lot of other celebs to get involved in this project. Featured on ‘#WHERESTHELOVE’, along with the Peas themselves, are Jamie Foxx, Ty Dolla $ign, Mary J Blige, Diddy, Cassie, Andra Day, The Game, Tori Kelly, V Boseman, Jessie J, French Montana, Justin Timberlake, DJ Khaled, Usher, Nicole Scherzinger, A$AP Rocky, Jaden Smith and a (non-celebrity) children’s choir.

The single has been released exclusively on Apple Music and iTunes today, and will be pushed out to other retailers tomorrow.

Find out more about the whole project at www.wheresthelove.com



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