Brands & Merch Gigs & Festivals

Black Eyed Peas celebrate Guinness’ birthday, all welcome

By | Published on Monday 28 September 2009

Black Eyed Peas played their gig in Malaysia this weekend as part of Guinness’ 250th birthday celebrations.

As previously reported, there had been some controversy behind what was one of the key events in the beer brand’s global celebrations, with Malaysia’s Muslims initially being told by their leaders that they shouldn’t attend the gig. Religious leaders seemed mainly concerned about the promotion of an alcohol brand at the concert. But a deal was done regarding the promotion of Guinness, and the availability of alcohol at the concert, and Fergie presumably agreed to keep her attire pretty low key, allowing the country’s Muslims to officially attend.

Commenting on that deal at a press conference ahead of the gig, Will.i.am told reporters: “I’m so thrilled. When we go to Dubai, when we go to Philippines, it’s Muslims, Christians, everyone. The Black Eyed Peas is everybody’s music. It feels so good to be able to come here and everyone’s able to see us. And we’ll be able to see everyone”.

Confirming she would dress down for the show, to placate those religious officials, Fergie commented: “I have had to change my costume, but I mean the woman’s silhouette is still there, whether it’s clothes or not, whether you see skin or you don’t”.



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