This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Digital
Björk launches Biophilia app for Android
By Andy Malt | Published on Thursday 18 July 2013
Björk has launched an Android version of her ‘Biophilia’ app, despite pulling a Kickstarter campaign to raise money for it earlier this year. Actually, in the announcement of the app’s launch, the singer’s website said that the crowd-sourcing campaign had been withdrawn due to a software company, Apportable, taking on the project in full, rather than due to a lack of interest as many had assumed – the project having raised just £15,370 of its £375,000 target when it was closed.
The website wrote: “The [iOS] apps have been an integral part of the ‘Biophilia’ educational programme, a project Björk and many others have been developing and implementing as a new way to teach kids about music and natural sciences. It’s had a great run so far, but in order to reach more people, we decided it was important for the apps to be available for Android phones as well. Björk’s vision of the ‘Biophilia’ app has always been for it to be available as widely as possible, and Android is an important factor for this”.
It continued: “Initially, we tried Kickstarter, but then this amazing company called Apportable approached us and said they’d love to take on the project. They came up with a new way of converting apps to Android that costs a whole lot less and takes far less time than previously expected. So we withdrew the Kickstarter campaign and a few short months later, they’re telling us the apps are ready! Luckily for us technology had developed so now it is possible to do this at a fraction of the cost. Amazing, right?”
Meanwhile, Approtable CEO Collin Jackson told CMU: “We are honoured that Björk has chosen Apportable’s technology to power Biophilia’s much-anticipated arrival on Android. Just as it broke new ground for interactive music apps with its original iOS release, ‘Biophilia’ is breaking the boundaries of cross-platform mobile development as the first ever Objective-C [programming language] music app on Android”.
