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Bjork album will come with an app per track
By CMU Editorial | Published on Thursday 2 June 2011
The forthcoming new Bjork album ‘Biophilia’ will have an app-party edition which will come with a separate app for each of the songs on the album, all held together by a ‘mother app’. App-tastic, hey?
The apps will let fans “interact with the song as well as associated visuals”, and the man charged with the task of making them, Scott Snibbe, told The Guardian: “Bjork’s put herself way at the forefront here by saying: ‘We’ll release this album and these apps at the same time and they’re all part of the same story’. The app is an expression of the music, the story and the idea”.
As previously reported, Bjork will present a theatrical multi-media performance of her new songs at the Manchester International Festival next month.
