Gigs & Festivals

Beyonce to play free London show

By | Published on Friday 17 April 2009

Beyonce has announced a number of UK tour dates for May and June, including four shows at the O2 Dome. She will be back there again in November for a free show, which will see her give away 13,000 tickets to fans for nothing. It’s an interesting rework of the modern artist business model – give away tickets to your live shows because, erm, you’re not making any money from recordings.

Not that it’s Beyonce doing the show for free. It’s being organised and paid for by Trident chewing gum. The company will be giving away 1000 tickets a month to the people who can make the pavements in their town the most unsightly. Or something. Full details on that at www.tridentunwrapped.co.uk

Tour dates, including the November free show, as follows…

22 May: Newcastle, Metro Radio Arena
23 May: Birmingham, National Indoor Arena
25 May: London, O2 Arena
26 May: London, O2 Arena
27 May: Manchester Evening News Arena
6 Jun: Liverpool Echo Arena
7 Jun: Sheffield Arena
8 Jun: London, O2 Arena
9 Jun: London, O2 Arena
15 Nov: London, O2 Arena



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