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Brands & Merch Releases
Beyonce premieres new single in Pepsi advert
By Andy Malt | Published on Friday 5 April 2013
Beyonce’s new single has, as expected, been previewed in a new Pepsi advert, as part of the singer’s ongoing partnership with the drinks company. Entitled ‘Mirrors’, the ad features a clip of the new song, ‘Grown Woman’, and sees Beyonce revisit looks from some of her past videos, dating right back to her Destiny’s Child days. The first single from the singer’s as-yet-untitled new album, the track will be available to buy from Monday.
Says Beyonce of the video: “I had so much fun collaborating on this campaign with Pepsi. I got to re-live some of my favourite past characters and looks. It was the first time I saw those costumes in years and it was very emotional. I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today”.
Pepsi CMO Simon Lowden added: “As one of the first markets to showcase the commercial, we are continuing our Super Bowl Halftime Show momentum and storyline with Beyonce in a way that only Pepsi could deliver – by infusing a pop culture icon, never before heard or seen musical content, and the excitement of NOW”.
I don’t know what that means. Anyway, you can watch the advert, and hear the clip of ‘Grown Woman’, here:
