And Finally Artist News

Beyonce not about to start giving out her music for free

By | Published on Monday 29 September 2014

Beyonce

Beyonce may have surprised fans with the previously unannounced release of her new album on iTunes last year, but there is a key difference between that and U2’s recent partnership with the same platform. While U2’s album was available to the consumer for nothing, Beyonce charged them extra for her album that came with music videos for each track.

Speaking to the Financial Times, Marketing Manager of Beyonce’s Parkwood Entertainment company Jim Sabey explained why the singer won’t be following U2’s (or indeed her husband Jay-Z’s) freebie lead any time soon: “I never like to see anything free. We’ve never played the pricing game. There’s a misconception that recorded music sales are not an important piece of the mix of any artist business. They’re still really important”.

Sabey also said that they had decided to work with Apple on last year’s secret album release because “their corporate culture is shrouded in secrecy”, but that didn’t stop them from worrying that the album would be leaked: “We were all sleepless, anxiety ridden. We didn’t have a back-up plan. We really didn’t”.



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