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Business News Live Business
Bestival promoters launch events consultancy
By Chris Cooke | Published on Wednesday 15 July 2015
Two of the co-promoters of Bestival – Josie da Bank and Ziggy Gilsenan – have announced the launch of a new events consultancy going by the name of House Of Bestival.
The duo say that the new company will combine “da Bank’s renowned creative insights” and “Gilsenan’s penetrative marketing techniques” to “give promoters access to unique, cutting edge event expertise”.
Commenting on the venture, Gilsenan told reporters: “Our ethos is about developing an original, killer concept and turning it into an epic consumer experience that becomes the centrepiece to a truly effective marketing campaign or an unforgettable event”.
While da Bank adds that the new agency will also have access to Bestival’s prop store, adding: “Our creative prop house is a treasure trove of Bestival magic that clients now have access to. Likewise, we are also taking on briefs to create original, innovative props for unique events, inspired by the vision and artistry of Bestival”.
