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Believe partners with former Universal France boss’s new label

By | Published on Tuesday 4 July 2017

Believe

Believe has signed a distribution deal with Six Et Sept, the new label venture set up by former Universal Music France chief Pascal Nègre who, as previously reported, departed the mega-major last year after 26 years with the company.

Six Et Sept is a joint venture with media firm RTL Group and its French subsidiary M6. RTL is, in turn, majority owned by German company Bertelsmann, which also owns BMG of course.

Confirming the alliance with Believe on both digital and physical distribution, Nègre said yesterday: “Having a distributor who has a real ability to develop projects both in France and worldwide, as well as being at the forefront of digital expertise, but also highly capable in the physical market, is a real opportunity for Six Et Sept. We’re very happy to work with Believe’s motivated teams and their visionary president Denis Ladegaillerie”.

Believe boss Ladegaillerie returned the compliment, adding: “The combined experience that Pascal and Julien have in developing artists is exceptional and unique in France. I am convinced that this collaboration with Believe will bring about many new talents”.

But who’s this Julien guy of which you speak? Ah, he’s the former head of Capitol and Polydor in France who is now running Six Et Sept on a day-to-day basis. Obviously!

“Both our artistic visions perfectly complement each other”, says he. “Believe is a committed partner for our ambitious projects – it is a promising and exciting agreement”.

As previously reported, in addition to his label venture with M6, since departing Universal Music, Nègre also launched an artist management agency with Live Nation called #NP.



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