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Media
BBC Worldwide to sell Glasto coverage worldwide
By CMU Editorial | Published on Tuesday 23 February 2010
The BBC’s commercial division Worldwide has signed a deal with the Glastonbury Festival, which will enable it to sell the Beeb’s extensive coverage of the uber-music fest to broadcasters around the world. And might also help the BBC justify sending 9704 people to cover Glasto each year.
Confirming the deal with Glastonbury organisers, BBC Worldwide’s music man John Mansfield told The Guardian: “In this momentous year, as Glastonbury celebrates its 40th anniversary, we are proud and privileged to bring the much celebrated BBC coverage to a global stage”.
Glasto legal man Ben Challis added: “We have worked with the BBC in the UK since 1997 and the award winning coverage of Glastonbury just gets better and better”.
According to The Guardian, Glasto footage will be added to BBC Worldwide’s expanding catalogue of music assets, which includes ‘Later With Jools Holland’ content and the ‘Top Of The Pops’ brand, plus all of the Corporation’s archive footage, which Worldwide is apparently packaging into artist strands along the lines of ‘Best Of Blondie’ etc.
