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BBC Radio Cymru to launch bonus station for 40th anniversary

By | Published on Thursday 4 August 2016

BBC

Welsh language station BBC Radio Cymru is to get its own bonus channel – akin to Radio 1Xtra or Radio 4 Extra – called BBC Radio Cymru Mwy. Only for fifteen weeks leading up to the station’s 40th anniversary though.

The new sister station will broadcast on weekday mornings from mid-September up to 2 Jan 2017 – the day before the actual 40th anniversary, Radio Cymru itself having first broadcast on 3 Jan 1977. The ‘extra’ station will have an “emphasis on more music and easy listening”, according to a statement from the Beeb. There will also be a “lively breakfast show”.

Editor of BBC Radio Cymru, Betsan Powys, says: “The name BBC Radio Cymru Mwy says it all – more music, laughter and more choice for BBC Radio Cymru listeners. As we prepare to celebrate BBC Radio Cymru’s landmark 40th birthday in 2017, it’s imperative that we continue to develop and innovate”.

She adds: “The pop-up station is an opportunity for us to take advantage of new technology, but more importantly it gives listeners greater choice and the chance to listen to BBC Radio Cymru on new platforms. All this while listeners can continue to listen to the output they enjoy on BBC Radio Cymru in exactly the same way as they do now”.

Other digital initiatives are planned in the run-up to the anniversary, including providing more Welsh content to the BBC Music app.



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