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Media
Bauer Radio appoints new digital development chief
By CMU Editorial | Published on Wednesday 20 July 2011
Bauer Media’s radio division has announced the promotion of Bruce Mitchell, who currently leads the firm’s Kiss and Magic digital teams, to the role of Digital Product & Innovation Director, Radio. In his new job Mitchell will continue to directly oversee the Kiss and Magic websites, but will also have a remit for developing new digital products around the rest of Bauer’s radio brands.
Bauer’s Digital Director, Lifestyle & Radio, Andrea Kilbourne, told CMU: “I have no doubt Bruce will bring great energy and expertise to this critical growth role. The commercial edge he delivers every day at Kiss and Magic 105.4, alongside his deep technical knowledge, will prove invaluable as we develop and refine our radio offer in this exciting and evolving area of our business”.
Mitchell himself added: “I’m delighted to be given the opportunity to drive forward Bauer’s Digital platforms and create exciting, innovative products for our advertisers and consumers. I’m looking forward to continuing to work with the award winning team on Kiss and Magic 105.4 and now with our radio brands across the Bauer portfolios to deliver further innovations in the coming months”.
