Business News Media

Bauer Media to network mid-morning slot on local FM stations

By | Published on Tuesday 13 June 2017

Bauer Media

Bauer Media is going to network what is often confusingly called ‘the mid-morning show’ in radio industry circles (ie the one that goes out late morning into lunchtime) on its portfolio of local FM radio stations.

It means that, from next month, most of the Bauer-owned stations in the North of England will air the same show in that slot, hosted by Debbie Mac, who currently presents mid-mornings on Key 103 in Manchester. Five stations in Scotland will start to air a single show in that slot too, in that case presented by Greigsy.

“Why?” you might wonder. To save money? No, to focus “product investment into areas that provide differentiation and a deep connection with our listeners” of course!

According to Radio Today, Group MD of the Bauer City Network, Graham Bryce, says: “Our commitment to creating compelling engaging relevant content is at the heart of what we do. We are focusing our product investment into areas that provide differentiation and a deep connection with our listeners; exceptional breakfast and drive shows, award-winning local news, sport, traffic and travel, and high quality and relevant local information”.

Good times.



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