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Media
Bauer launch revamped online player
By CMU Editorial | Published on Wednesday 28 April 2010
Bauer Media has launched a new online radio player which will be used by all its radio stations, including Kiss, Magic, Kerrang! and local stations in the Big City Network. The radio firm says the new player will make it easier to access its programming online, that content will be available in a better quality, and that sell-through functionality will enable listeners to buy music that appears on its playlists.
Bauer’s digital man Bruce Mitchell told reporters: “The new player is a great step forward for Bauer Media’s radio brands online. It provides an easy to use interface and at the same time offers music purchase, right from within the player”.
The commercial radio sector’s online radio platforms, especially those offering listen again content on-demand, have generally lagged along way behind the BBC’s iPlayer service, and the Beeb has made its expertise available in this domain for the creation of an industry wide UK Radioplayer which is due to launch later this year (though Radio Today report that launch will now be later than originally thought).
The Bauer player will compete with the UK Radioplayer, even though the radio group’s stations will appear on the industry-wide platform.
