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Media
Bauer appoints new North East chief
By CMU Editorial | Published on Monday 23 May 2011
Bauer Media last week appointed Cath Ellington to the role of Regional Managing Director for its North East radio stations, which include Metro Radio, TFM and CFM (not that Carlisle-based CFM is especially East, but its definitely North).
Ellington has previously worked at both Metro and TFM, though since 2007 has headed up the Bauer radio stations’ charity Cash For Kids. Ellington replaces Sally Aitchison in the Regional MD role, she in turn shifting over to the charity, where she will be MD.
Bauer’s radio boss Dee Ford said this: “The North East remains a key battleground for us and Cath brings first hand understanding of this market and its challenges. I know Cath is really looking forward to returning to an operational role and working closely with the station teams and our clients in the North East. Her wealth of experience will be invaluable as we continue to obsess about our products and strive to grow the business”.
And this: “Sally is extremely talented and the seniority of the [Cash For Kids] role requires an outstanding leader. Working closely with our highly motivated Charity Managers and Regional MDs I have no doubt she will increase listener participation and further embed our local stations in the communities they serve”.
