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Business News Digital
BACON now growing in The Orchard
By Chris Cooke | Published on Thursday 17 October 2013
Digital distributor The Orchard earlier this week announced the launch of BACON, or Bulk Automated Claiming on The Orchard Network (who bets that was a bacronym?).
The new service is designed to help content owners better monetise their videos on YouTube, in part by enabling “The Orchard’s YouTube-partnered clients to start monetising videos within minutes of being uploaded to YouTube, increasing revenue potential by taking advantage of the groundswell of views that occur immediately after a video goes live and scaling a very manual claiming process”.
The Orchard already operates a so called multi-channel network, or MCN, providing services to the owners of over 1000 channels on YouTube, and BACON was built in-house by the firm to better support its MCN clients.
Commenting on the launch of the BACON service, Orchard chief Brad Navin told CMU: “With the broadest distribution reach in the entertainment industry, we monitor trends across all global markets to drive our strategy. As we’ve watched YouTube grow, particularly in developing digital markets where it’s the #1 source of digital revenue for some clients, we’ve dedicated significant resources to increase revenue for our clients, assert their rights and alleviate the pain points of their businesses”.
