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Digital
Bach Technology launch MusicDNA
By CMU Editorial | Published on Monday 25 January 2010
Bach Technology this weekend formally launched MusicDNA, what they are dubbing as the “successor to the MP3”. It is basically a new technology that enables content owners to provide other content alongside their MP3 music files, including lyrics, artwork, videos, news, gossip and dates.
Said extra content is dynamic and can be updated, something which the tech firm says will make legitimate downloads more attractive because only MusicDNA files acquired from proper sources will be able to access the dynamically updated content.
Launching the new technology, Bach Technology boss Stefan Kohlmeyer told CMU: “Twenty years on from the initial development of the MP3, it is time for digital audio to once again evolve. Just as vinyl gave way to the CD and the CD to MP3, it is time for the MP3 to pass the baton onto MusicDNA”.
Various label types lined up to big up the new technology. Among them Simon Wheeler, Director of Digital at Beggars Group, who said: “Beggars is supportive of any new initiative that looks to add value to our music and deliver more value and information to the fans who support us, being based on open standards the Bach implementation of MPEG-7 gives us an exciting opportunity to deliver a far richer experience to fans that goes well beyond the dumb file”.
