Artist News Business News Digital Gigs & Festivals Live Business

Avenged Sevenfold to live-stream virtual reality show tomorrow

By Andy Malt | Published on Wednesday 26 October 2016

Avenged Sevenfold have announced that they will perform a live-streamed show tomorrow night, available to watch in virtual reality. The show will be aired on Universal’s new VRTGO platform, a partnership with VRlive.

“We are constantly working to create opportunities for our artists to connect with their fans in new and exciting ways”, says Michelle Jubelirer, COO of Universal’s Capitol Records. “We’re THRILLED to work with Avenged Sevenfold and VRlive to bring this unique experience to Avenged Sevenfold fans around the world”.

“VRTGO is a truly immersive and creative platform for our artists to tell their stories and invite their fans around the world to experience live performances and music videos like never before”, claims Universal’s SVP Digital Marketing Innovation Deborah Hyacinth. “We’ve employed state of the art technology to make VRTGO a cross-device platform and home to some of the world’s best VR content”.

The show will take place at 4.30pm UK time tomorrow via Avenged Sevenfold’s website. It will be available to watch in 3D 360° virtual reality. Fifty people attending the show in person will get to watch the proceedings via Samsung Gear VR headsets in the room, which seems only slightly pointless. They do know about actual reality, right?

We should note, if you’re yet to join the seeing-things-in-3D or going-outside revolutions, you’ll also be able to watch the gig in boring old 2D on the band’s Facebook page. And if all of this sounds like too much of a faff, you could just watch the band’s new music video for ‘The Stage’. Or you could just not bother with any of it at all and have a biscuit instead. A 3D biscuit. In actual reality.