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Business News Live Business
Attitude Is Everything reveals impact of its Charter Of Best Practice on ticket sales
By Chris Cooke | Published on Monday 18 May 2015
Attitude Is Everything last week revealed a dramatic rise in the number of deaf and disabled fans attending live music events in the UK, a really positive development enabled by the efforts of some promoters and venues to attract more disabled audience members.
Attitude Is Everything, of course, campaigns for the live music sector to improve accessibility to its events. Having collated ticket sales data from festivals and venues signed to its Charter Of Best Practice, the charity said that 114,000 tickets were sold to disabled fans in 2014, compared to 67,000 in 2013, constituting an increase of 70%. The group added that the direct economic impact of those sales is an estimated £5.4 million.
Attitude Is Everything founder Suzanne Bull told reporters: “It is heartening to see such a strong correlation between the venues and festivals who embrace our Charter Of Best Practice and the numbers of disabled customers coming through their doors”.
She goes on: “It also sends out a strong message to the wider music and entertainment industry: there are potentially millions of disabled customers wanting to attend your events and, if you improve access, then they will come. It doesn’t have to be expensive and it doesn’t have to be difficult. As impressive as these numbers are, they only represent the tip of the iceberg”.
