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Arsenal announces tie-up with Tidal

By | Published on Tuesday 12 June 2018

Tidal

Arsenal football club has announced a tie-up with Tidal which will see it offer participants in its various membership schemes six months of free access to the streaming service of choice for fans of Beyonce exclusives, high quality audio and bad maths (allegedly).

Actually, only members of Arsenal’s platinum and gold schemes will get the high-quality audio version of Tidal, with those on the silver and red scheme having to make do with standard quality. Though a bunch of Arsenal players will be picking their favourite tunes for exclusive playlists on the Tidal platform and those will be available to all. I wonder if that will basically be the same Beyonce and Kanye tracks a million times each? We all know footballers love Beyonce and Kanye and dodgy maths. Allegedly.

Did I tell you about the time I accidentally shared a taxi from Kings Cross to Tile Yard with Rio Ferdinand and – having no idea who he was – ignored the cab driver’s attempts to talk about football and spent the entire journey telling him about the latest trends in the streaming market? This is definitely how the footballer fraternity got sold on the streaming music business ultimately resulting in this deal with Tidal. I can only apologise.

Confirming the deal, which is worth a million pounds according to footballing site Goal, Arsenal FC’s CCO Vinai Venkatesham said: “Football and music are great passions of so many of our global supporters. This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits. It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with Tidal’s rising artists”.

Meanwhile Tidal’s COO Lior Tibon, pulled out of emergency maths class (allegedly) to quote on the footballing tie-up, had this to say: “Football and music are two of the most universal languages around the world and we’re THRILLED to spotlight promising young talent in both of those areas. This initiative is so synergistic with our shared belief in young talent – we’re looking forward to sharing an elevated music experience to Arsenal and its members”.



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