This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Brands & Merch Business News
Ariana Grande ties up with water brand for kids
By Chris Cooke | Published on Thursday 2 October 2014
Bottled-water-for-kids brand Wat-AAH! (yeah, that’s right, what of it?) has announced a tie up with Ariana Grande, an artist-brand partnership that was apparently a top priority in product founder Rose Cameron’s business plan.
Grande now even has an equity stake in the company, which peddles water in a bottle to American children six to thirteen (an admirable endeavour, of course, designed to counter the subtle kid-targeting marketing-machines of the much less reputable sugary-syrup-peddlers that certain music stars endorse). Pop’s ‘Problem’ maker will now feature on a limited edition Wat-AAH! bottle and in a bigger marketing campaign for the water product next year.
She’s also contractually obliged to issue statements like this: “Living a healthy lifestyle is so important to me, and this is one of the reasons I chose to partner with Wat-AAH! My fans are my everything, and because of this, I could only endorse something I believe in. Also, I love drinking water and I want to inspire my fans to do the same. Now as a partner in the company, I am excited to share Wat-AAH! with everyone!”
Sorted. Let’s just hope Grande’s young fanbase don’t work out what happens when you turn on a tap.
