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Arcade Fire release interactive video

By | Published on Monday 19 December 2011

Arcade Fire

Arcade Fire have once again worked with director Vincent Morrisset on an interactive video, this time for ‘The Suburbs’ standout, ‘Sprawl II (Mountains Beyond Mountains)’. It follows Régine Chassagne of the band as she flounces free-spiritedly about a town populated by a beige-clad plebeian mob.

Featuring movable scenes that react to mouse-clicks (as used in the band’s previous collaboration with Morrisset on 2007’s ‘Neon Bible’), the ‘Sprawl’ video can also be connected to a webcam, thus letting the viewer control on-screen actions with their own movements. It’s all very innovative, as is Regine’s dancing.

You can give the interactive version a spin here. And if all else – even this teaser featuring the band’s personal invitation to dance – fails, watch the ‘traditional’ take below.



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