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Business News Management & Funding
AR Management backs new mentoring business for music people
By Chris Cooke | Published on Friday 4 October 2013
London-based AR Artist Management, which manages Sid Batham and Holly Walker and also operates its previously reported vocal agency, has announced a new alliance with a start-up mentoring business for the music industry called MIFT, or Minds In Flight.
The new company, founded by Oliver O’Donohoe, is looking to offer mentoring, coaching and consultation to the wider music community, supporting both artists and professionals working in music. Explaining the new service, O’Donohoe told CMU: “With MIFT I want to address in the modern commercial music industry that which appears near absent but is yet more important than ever – the welfare of the individual. A partnership with AR will give MIFT a front seat where it truly belongs”.
Meanwhile AR founder Anna Russell added: “It has always been of paramount importance to AR to offer a very professional but personal service. As soon as I met Oliver and heard his idea for MIFT I immediately saw how we could help one another in establishing an area of the music community which we both felt was under represented”.
