CMU Approved

Approved: Tommy Cash

By | Published on Thursday 25 January 2018

Tommy Cash

Who or what is Tommy Cash? I’m not altogether sure. His hyped up take on rap and hip hop – accentuated by numerous accompanying music videos – might be a joke or some kind of weird art project. But equally, it might be entirely serious.

Whether it’s one or another, or something entirely different, I’m pretty sure it’s good. Sometimes it’s just easier to take things at face value. Let’s do that and just say that Tommy Cash is a rapper from Estonia.

Last year he told The Guardian that he’d grown up in a poor area of Estonian capital Tallinn. He didn’t discover rap until signing up for freestyle dance classes while at school. After that, it seems to have enveloped him. Meanwhile, a love of experimental film has fed more and more into his visual style.

If you’ve come across Tommy Cash before, you’ll probably remember him. If you’ve seen one of his videos, you’ll certainly remember that – particularly last year’s viral hit ‘Winaloto’. Recently, you may well have heard him guesting on ‘Delicious’ from Charli XCX’s ‘Pop 2′ mixtape’. His latest solo release, ‘Pussy Money Weed’, is produced by PC Music’s AG Cook and taken from a forthcoming new album.

What follows is, I am fairly confident in saying, the most striking music video you will watch this year. “You can still be hot even when you are dancing on blades in a deserted zoo on Mars”, says Cash. That probably won’t make sense right now. But watch here. Then it will. Although I can’t promise you won’t still be left with feelings of unease and confusion.

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