CMU Approved

Approved: Baby Baby

By | Published on Tuesday 6 September 2016

Baby Baby

Over two albums – 2011’s ‘Money’ and 2014’s ‘Big Boy Baller Club’ – Baby Baby have forged what they bill as ‘fun rock’, a blend of riffs and optimism designed to get you up out of your seat and dancing.

It worked very well, but on third album ‘Semi-Famous’ – due out on 16 Sep – the mask slips slightly, revealing a bit of anger and frustration that breathes new life into the band.

First single ‘Serge’ sets that new tone, a plea for people to get up, but on this occasion frontman Fontez Brooks calls on people to leave the dancefloor and protest against the powers that be. ‘Hang In There’, meanwhile, is the band slipping into upbeat jangly pop mode, with an ode to not letting the bastards grind you down.

The album as a whole still fits into the ‘fun rock’ mould, but it’s more cathartic fun than before. As a means of keeping the band fresh, it works very well.

Watch the video for ‘Hang In There’ here:

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