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Business News Digital
Apple Music announces tel co partnership in Australia
By Chris Cooke | Published on Tuesday 4 August 2015
We all know that so called mobile bundling has been key to the rapid growth of services like Spotify in recent years, and now Apple Music has a new tel co partnership in place too, with Telstra in Australia.
The phone firm is offering users on its Go Mobile plans a full free year of the Apple streaming service. Meanwhile, various people have noted that the terms and conditions of that mobile package suggest that once the freebie trial is over, users can pay for Apple Music via their mobile bill.
Apple’s streaming music rivals will be watching closely any partnerships it strikes up in the mobile space, such deals being an important way for subscription services to reach more mainstream consumers and – where Spotify et al have big existing mobile partnerships in place – the one big advantage those firms have over their big new competitor; which, of course, also has the advantage of controlling the wider user-experience on Apple devices.
Elsewhere in Apple going mobile news, Business Insider reports that the company is now in talks about possibly launching a so called ‘mobile virtual network operator’ – so an Apple branded mobile network that piggy backs on other existing tel co platforms for signal – in Europe and the US. Which could give Apple an even bigger advantage in the streaming content space. Though would also likely make those tel cos not involved in Apple’s MVNO project all the more keen to ally with its streaming music rivals.
