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Digital
Apple iTunes pass goes all classical
By CMU Editorial | Published on Wednesday 2 December 2009
The next iTunes Pass will be from the New York Philharmonic, which is kinda cool.
As previously reported, iTunes Pass sort of sees the Apple download store move into the subscription space, in that users pay a lump sum then receive a series of content relating to one artist over a period of time, normally including tracks, pop-promos and backstage and behind the scenes footage. New content is automatically downloaded to a Pass holder’s iTunes player.
The New York Philharmonic Pass, the first on a classical theme, is much bigger and therefore quite a bit more expensive than past Pass promotions. For $150 holders will be sent 50 concert recordings, many brand new recordings still to happen. Other goodies will be thrown in along the way also.
The promotion, which has been created by independent digital distributor IODA with Apple and the orchestra, was launched at the Upper West Side branch of the Apple Store in NYC on Monday night.