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Digital
Android users less likely to pay for apps
By CMU Editorial | Published on Friday 2 July 2010
Android users are less likely to pay for mobile apps than iPhone users. Nearly half as likely, in fact. That probably isn’t a huge surprise, but it’s a stat that has been handed to us anyway by AdMob, the mobile advertising company owned by Android-makers Google.
According to the latest AdMob report, iPhone users download on average 8.8 apps a month, of which 1.8 are paid for. Users of Android-powered smart phones download 8.7 apps a month and only pay for 1.1 of them.
Some in the content industries see mobile – and the possible growth of iPad-style tablet devices – as a possible way to nurture the subscription model for content-based services, ie get people to pay for services users expect to get for free on the conventional internet. Though some worry the plethora of free services already available for smart phones will mean consumers come to expect those content channels to be free also.