Digital

Amazon to launch app store in Europe

By | Published on Friday 22 June 2012

Amazon

Amazon will open its app store in various European countries, including the UK, later this summer, the etailer confirmed yesterday. The Amazon app store, which, like the Google Play Store, sells apps for Android devices, launched in the US in March 2011. Although the European launch isn’t due until later this summer, developers can already put their apps forward for inclusion.

Amazon’s app store chief, Jim Adkins, told reporters yesterday: “We’re excited to open the door to app sales outside the US. We see tremendous potential for developers to grow with the international expansion. We also encourage new developers to join”.

The expansion of Amazon’s app store into the European market has led to speculation that the web firm is also planning on launching its own tablet device, the low-cost Android-powered Kindle Fire, over here too. Amazon launched its tablet device in the US last November.



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