Amazon Tickets to offer Prime perks
By Chris Cooke | Published on Wednesday 29 March 2017
As Amazon pushes ever more into the ticketing domain, the firm yesterday announced a number of new benefits in the live music space for members of its Prime scheme in the UK.
That includes the option to buy tickets for special Amazon lounges within the AEG-managed O2 dome and Wembley Arena venues in London and priority access to shows where tickets are being sold via Amazon Tickets.
There are other tie-ups with AEG which, despite having its own ticketing business in AXS, would probably be happy for Amazon to take on the might of Live Nation’s Ticketmaster, especially in the UK market. As a result Amazon Prime members can get access to a special ‘terrace’ at AEG’s British Summer Time shows in Hyde Park this year. Good times.
“Enhanced live entertainment experiences are a fantastic addition to Amazon Prime in the UK”, says Amazon Tickets GM Geraldine Wilson. “We’re always looking to add to Amazon Prime, and today we’re delighted to give our members exclusive access to tickets to our new Amazon lounges, premium seating and pre-sales for live music and entertainment experiences across the UK”.
Most people join Amazon Prime for the free delivery service it provides, but then get access to video-on-demand, the limited-catalogue Prime streaming service, an e-book platform, and other goodies, such as the Amazon Ticket offers.
As previously reported, having originally launched it in the UK, Amazon now has global ambitions for its ticketing operation, having noted last year that “the ticketing business is ripe for innovation and improvement, as much of the industry has not fundamentally changed since the 1970s”. Meanwhile, behind the scenes, efforts are being made to more closely align Amazon’s various music strands, include CD, downloads, streams, merch and now ticketing.