This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Digital
Amazon reportedly plotting standalone streaming music service
By Chris Cooke | Published on Monday 13 June 2016
Not happy with sensibly filling a gap in the market by providing more mainstream consumers with a limited catalogue streaming music service as part of its Prime membership programme, Amazon is planning to fully launch itself into the sensational (mainly in the losses it makes) world of on-demand music streams. Good times.
This is according to Reuters, which cites two of those pesky sources as saying that Amazon has plans to go fully up against Spotify, Apple Music et al with a $10 a month streaming music platform, likely to go online Stateside later this year. Bosses at Amazon reckon they need to offer the full-on streaming music experience in a bid to truly be the one-stop-shop for entertainment that no one wants.
The streaming music market is a competitive one, of course, with the advances and minimum guarantees demanded by the record companies meaning that – despite in theory being a revenue share business – entrants into the market need deep pockets. Especially as some competitors – in particular Apple and Google – have existing platforms through which to market, and don’t necessarily need streams to be too profitable, if music can fuel other sales.
Though, of course, most of that applies to Amazon too, which, in Prime, arguably has a great platform via which to promote the full-on streaming experience to more mainstream consumers. And all that streaming data can help Amazon pitch the right gadgets, stationery and cat food to its subscribers. Music tastes influence cat food purchasing, right?
Oh, and Amazon now has its own gadgets remember. Like the voice-enabled wireless Echo speaker. I mean, mainly the voice-enabled wireless Echo speaker. Have you got yourself a voice-enabled wireless Echo speaker yet? You just try using Amazon Streams and see how quickly they flog you a voice-enabled wireless Echo speaker.
