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Business News Digital
Amazon Music brand stepped up, including Tumblr blog
By Chris Cooke | Published on Monday 30 June 2014
Amazon is seemingly stepping up its Amazon Music brand with a bunch of new social media activity, including an editorially-driven Tumblr site.
The etailer’s existing MP3 store, the recently launched (in the US) Amazon Prime streaming service, a new music-focused mobile app and what was the CloudPlayer now all seemingly sit under the Amazon Music banner.
The Tumblr site, a music blog called Amazon Music Notes, has been underway for a while now, but, Billboard points out, was only linked to from the firm’s music-based Twitter feed, what was @amazonmp3 and is now @amazonmusic, just last week.
