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Business News Digital
Afrojack launches music production thing
By Andy Malt | Published on Thursday 20 March 2014
Producer Afrojack is launching a new bit of music production software, specifically designed for gaming-focussed computer manufacturer Razer and for use with existing music software FL Studio.
Called Afrojack Production Studio, the product is the first to come out of a partnership which Razer and Afrojack embarked on last year. Apparently the producer has also been consulting on the Razer Blade Pro gaming laptop and Razer DeathStalker Ultimate gaming keyboard, which possibly means he’s been seen using them in public. Though I assume he must have also nodded a bit when asked some questions about the devices, because that’s how consultancy works, isn’t it?
Afrojack’s app will work in conjunction with FL Studio, by adding some shortcuts and tutorials from the producer. I’m still not entirely clear how this is a benefit, but the company insists it makes FL Studio a lot easier to use. So, good news for anyone who enjoys listening to shitty dance tracks made by people who don’t really know what they’re doing.
“I’ve been getting so much out of my Razer Blade Pro over the past several months – at gigs, at home and everywhere in-between”, says Afrojack. “The new Afrojack Studio Production app is going to be super useful, and I’m excited to offer it to aspiring DJs and producers who love FL Studio as much as I do”.
Also failing to explain what this thing actually does, Razer CEO Min-Liang Tan adds: “The journey to becoming a global icon and Grammy Award winner has no doubt been fuelled by Afrojack’s talent and unwavering passion, but also by his clear obsession with the most advanced gear in the world. It’s our mutual preoccupation with the pursuit of perfection that brought us together to champion new music technology, and it’s our common love of gaming that has made the relationship particularly rewarding”.
Here’s a video depicting a man failing to make enjoyable music, even after one-on-one tuition from Afrojack himself:
