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Business News Deals Live Business
AEG Live signs Saint Saviour to 360 deal
By CMU Editorial | Published on Wednesday 4 April 2012
AEG Live, a company that didn’t seem at all keen on 360 degree deals when its rival Live Nation was dabbling in that domain a few years back, has signed singer Saint Saviour, aka Becky Jones, to a 360 degree deal.
The independent artist, best known for her work with Groove Armada (though her outstanding cover of Joy Division’s ‘Love Will Tear Us Apart’ should never be overlooked), will receive financial and marketing backing for her debut album from the live firm in return for a share in recording, publishing, merchandise, brand licensing, sponsorship and endorsement revenues, as well as a touring partnership.
Confirming the new deal, the President of AEG Live UK Rob Hallett told CMU: “We are really excited to make such a ground breaking deal with such an innovational [he means innovative] artist. This breaks the mould and provides a template for the future”.
Saint Saviour’s Manager Dan O’Neil added: “It feels right that we should be announcing such a groundbreaking partnership deal for Saint Saviour with a live touring company such as AEG Live UK. Stunning live performance has always been the ‘beating heart’ of what Saint Saviour is all about and, with this deal, AEG have demonstrated that they are truly backing, and directly investing in, new and exciting UK musical talent. This is a model of the future for young artists – no doubt”.
The album is also receiving funding from fans via Pledge Music. Announcing news of the deal to her backers on the site, Saint Saviour wrote: “I’m [AEG Live’s] first ever signing as an artist so in a way we have made history! This is proof that with your direct help, I’ve been able to make the music I wanted to and take it, finished, to the market. This is just the beginning, please keep behind it and help me push it all the way – it’s probably going to be a very long road and we have to keep up the momentum”.
The album, entitled ‘Union’, will be released on 25 Jun. You can stream and download a track from it, ‘Fight’, here:
