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Business News Deals Live Business
AEG buys Front Gate Tickets
By CMU Editorial | Published on Friday 14 September 2012
Live music giant AEG Live has further expanded its interests in the US ticketing space by buying Austin-based Front Gate Tickets. AEG has bought Front Gate as part of a joint venture with also Austin-based independent live firm C3 Presents. One of C3’s founders, Charles Attal, was also a partner in Front Gate.
AEG has been moving more and more into the ticketing space ever since its main rival in the venue and tour promotion market, Live Nation, merged with Ticketmaster in 2010. It has since struck up an alliance with ticketing technology firm Outbox Enterprises and launched its own ticketing brand Axs. It’s thought that Front Gate will continue to operate as a standalone enterprise under that name alongside Axs. It particularly specialises in ticketing for festivals, including those promoted by AEG subsidiary Goldenvoice, while Axs is more set up for arena and stadium ticket sales.
AEG’s President of Digital, Ticketing & Media told Billboard that Front Gate was “a perfect complement to our Axs Ticketing company”, adding: “When you look at what C3 and Goldenvoice have done, they’re always pushing to just improve the experience and make it the memory of a lifetime. Both of our organisations get up every day thinking about how we can make this the best possible experience for the fan, and where there is an opportunity for us to use the ticketing platform to continue that philosophy”.
