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Business News Media
Absolute to sell Planet Rock’s advertising
By CMU Editorial | Published on Wednesday 25 March 2009
Absolute Radio has done a deal with digital rock station Planet Rock which means the former Virgin Radio will now sell advertising on behalf of their rival. The digital station, formerly part of GCap’s digital division but sold off shortly before Global bought the radio major and now independently owned, will continue to handle its own sponsorship and promotions activity. The new alliance may also see Planet Rock move into Absolute’s studios, though that hasn’t been confirmed. The advertising partnership has been though, with Absolute Radio CEO Donnach O’Driscoll telling reporters: “Absolute Radio has digital at its core and shares Planet Rock’s belief in DAB – this is a win-win partnership with extremely compelling benefits to media-buyers”.
