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Media
Absolute brand man stands down
By CMU Editorial | Published on Tuesday 8 December 2009
Absolute Radio’s Brand Director Chris Lawson, who was involved in the rebrand from Virgin to Absolute after the change of ownership at the station last year, is leaving the company. He is off to set up an as yet unidentified digital venture. He will not be replaced, with his digital, marketing and communications roles divvied up between other execs.
Confirming his departure, Lawson said this: “Over the last eighteen months, I’m incredibly proud of what we have achieved with the brand in such a short space of time and I say goodbye to Absolute Radio with fondness and pride. One Golden Square is a hotbed of talented, innovative thinking – expect great things to come from the team I’ve left behind as they take Absolute Radio on the next phase of its journey”.
Absolute boss man Clive Dickens added: “The marketing and digital challenge of rebranding and relaunching Absolute Radio was not for the faint-hearted. What Chris has undertaken over the last eighteen months and the plaudits won in awards and industry acclaim speaks for itself. Absolute Radio is firmly on its path to being a music and entertainment brand with audio at its core and Chris has played a very important part in that evolution”.
