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Brands & Merch
Absolute and EMI provide advertiser music service
By CMU Editorial | Published on Tuesday 29 September 2009
Absolute Radio and EMI Music Publishing have formed a new partnership that will sell the talents of EMI’s composers and song-writers to advertisers. The deal will see Absolute market a service to its advertising clients to enable them to create a “stronger audio identity” through the use of original music. Although said music will feature on Absolute radio ads, clients who use the service will be able to use the music across all their TV and radio advertising, should they so wish.
EMI Music Publishing UK Head Of Sales Melanie Johnson, says this: “This deal poses a great opportunity for our songwriters and composers, who will be able to use their ability to connect with listeners in order to create significant income generating opportunities for themselves.”
Vince Lynch, Absolute Radio Creative Director, says this: “It’s about creating a sonic identity with our clients that defines their uniqueness, which in turn helps our business sound better. We all know that listeners don’t hate adverts, they hate bad adverts. With the musical know-how of EMI Music Publishing and the creative minds at Absolute Radio, we can create ads and programming that people actually want to experience in order to make for a stronger listening experience”.
