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Media
Absolute and Bauer stations to broadcast from Olympic gigs
By CMU Editorial | Published on Monday 27 February 2012
Absolute Radio and Bauer’s Kiss and Magic networks will all broadcast live coverage from Live Nation’s previously reported London park activity during the Olympics this summer. The live music firm will operate stages and screens in London’s Hyde Park, Victoria Park and Trafalgar Square during the London games.
Absolute and Magic will both broadcast from the two big concerts due to take place in Hyde Park on 27 Jul and 12 Aug, the latter of which we already know will feature Blur, The Specials and New Order. The two stations will also broadcast some of the other lower key events due to take place in Hyde Park during the Olympic fortnight, while Kiss will focus on entertainment being staged in Victoria Park, which possibly offers some insight into what kind of events are being planned for the East London site.
Confirming their involvement in what is being called BT London Live, Absolute Radio’s Marketing Director Clare Baker told reporters: “This activity perfectly complements our established live credentials, adding a unique twist to the celebration of Great Britain and the Olympics in 2012 from an iconic, nationally treasured location”.
Meanwhile Bauer London MD Steve Parkinson added: “Magic 105.4 and Kiss are delighted to be working alongside Absolute on what are certain to be some of the most exciting and memorable events in London this summer. This deal will ensure we can bring all the artist and ticketing information to our audiences first, and to be in the thick of the celebrations when they get under way on 27 Jul”.
