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Digital
A third of YouTube viewing is music based
By CMU Editorial | Published on Monday 1 March 2010
Music videos account for nearly a third of all traffic on YouTube, apparently. Or at least that’s what research company Sysomos says. Entertainment videos are the second most watched, even though I’ve no idea what an “entertainment video” is. Are music videos not entertaining? Perhaps that means all the videos of people falling over and pulling funny faces.
Music videos are the most viewed content type for all YouTube users, though the percentage that music content accounts for declines as users get older, if that makes sense.
