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Digital
New look MySpace launches in the US
By CMU Editorial | Published on Thursday 28 October 2010
So, MySpace has relaunched in the US with a new design, a more entertainment-centric approach and that logo. Most commentators are positioning this as the one time king of social networking’s last chance at long-term survival as it continues to lose users left, right and centre to Facebook and other content sharing and social networking sites that actually work.
The UK re-launch will follow next month alongside a major marketing push. The company’s UK sales team are already in media buying agencies bigging up the new look site to potential advertisers. The screen grabs they’re showing off look lovely, though I’m sure once you get inside the new site it’s probably shit. It is MySpace after all.
Music will be at the heart of the new proposition, especially in the UK, and not just in terms of the content MySpace itself publishes, but also in the service’s new social networking functionality.
