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Digital
7Digital say they now have a million active mobile users
By CMU Editorial | Published on Wednesday 7 September 2011
Digital music provider 7Digital has announced it now has one million active users for its mobile-based content services, and that said mobile-users now account for 20% of all downloads.
The firm’s rapid expansion of its mobile user-base has been helped, of course, by 7Digital powered apps and players being preinstalled on mobile and tablet devices made by all sorts of electronics firms, including Samsung, Sony Ericsson, Philips, Toshiba and Blackberry. And just in case you’re interested, the Samsung Galaxy SII is the most popular device among 7Digital’s mobile user base, followed by the BlackBerry PlayBook.
Commenting on his firm’s latest user-stats, 7Digital chief Ben Drury told CMU: “Sales to devices were less than 5% of our sales in 2010 and are now over 20% and growing fast. Our approach to be an open, agnostic digital content partner to the consumer electronic industry is really working. We know that consumers want access to their music collection on the device of their choice, anytime, anywhere and we’re helping enable that. 7digital’s catalogue of over 15 million high quality DRM-free tracks and open API platform mean we are the de facto choice for device manufacturers’ partnerships”.