7digital rebrands radio content divisions
By Chris Cooke | Published on Friday 3 March 2017
Best known in the music industry for powering download and streaming platforms, 7digital is to rebrand most of its content production divisions, which have in the past used different names like Smooth Operations, Unique and Above The Title.
7digital moved into radio programming and content production via its 2014 merger with UBC Media, whose co-founder Simon Cole now heads up the wider business. Smooth, Unique and Above The Title are responsible for a variety of radio shows and events, including producing content for Radio 2, 3 and 6 Music over at the BBC. They will now all operate under the 7digital brand.
The one part of the company’s content operation that will retain its current name is Entertainment News, which provides entertainment reportage to radio stations around the UK.
Confirming all this, the head of 7digital Creative, Kellie While, said: “This is just one of the ways that 7digital is reacting and adapting to a fast-changing industry with evolving – and increasingly demanding – production needs”.
She continued: “Combining our production teams and their individual expertise will allow us to take an even more holistic approach to our clients’ briefs and ensure that they have the creativity and innovation needed to keep today’s audiences coming back for more. It is very much a positive move and arguably an overdue one for the company – we look forward to building the 7digital brand further over the coming years”.