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Business News Deals Digital
7digital partners with Imagination on FlowRadio
By Chris Cooke | Published on Monday 7 September 2015
7digital last week announced a new alliance with technology company Imagination – which, amongst other things, makes the Pure digital radios and wi-fi speakers – that will see the two firms collaborate on the latter’s FlowRadio platform, which aggregates live radio stations, on-demand radio programmes and podcasts worldwide.
Radio and music services provider 7digital said the new partnership would allow it “to power comprehensive IP radio services for other brands via the FlowRadio platform, complementing and adding to 7digital’s existing portfolio of digital music and radio services”. 7digital will also work with Imagination to further evolve and develop the FlowRadio product.
Confirming the deal, 7digital CEO Simon Cole told reporters: “Radio is in 7digital’s DNA, and the combination of our expertise in this space and Imagination’s FlowRadio platform opens up exciting opportunities to further develop the global radio ecosystem. As a result of this partnership, 7digital’s clients will be able to leverage the leading internet radio service to tap into the continuing popularity – and current resurgence – of radio for their customers. We are now able to offer licenses that provide access to the world’s radio, as well as huge music catalogues, and innovative products that link the two together”.
Imagination’s EVP Of Marketing Tony King-Smith added: “This announcement is an important milestone for our connected radio strategy and the availability of our FlowRadio platform to other brands. We are fully committed to radio in all its forms at Imagination and believe that radio will continue to thrive and dominate the audio landscape worldwide. 7digital is already a long-term partner for Imagination and this announcement is a natural extension of that partnership and we look forward to working together to bring what we believe is the best internet radio platform available to as many people as possible”.
The 7digital tie-up followed the news that Pioneer had licensed FlowRadio for its in-car entertainment system to power an app that will be called the Pioneer Radio Collection.
