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Digital
7digital offering white label streaming service in US
By Chris Cooke | Published on Friday 7 June 2013
7digital, which, in addition to its own consumer-facing digital music services, has always provided a back-end infrastructure for tech, consumer electronics and other brands looking to operate their own download stores, is now offering its US clients a Pandora-style streaming music service that they can plug into.
The 7digital streaming service is of the interactive radio variety, meaning that it can be licensed on the sound recording side via the statutory rights body SoundExchange, removing the need to do direct deals with rights owners. To qualify for a SoundExchange license, a streaming service must comply with various limitations, particularly when it comes to interactivity, something the 7digital white label platform will help its clients achieve.
As part of its interactive radio package – which is already being used by doubleTwist’s Magic Radio for Android, Senzari’s Wah Wah, Turntable.fm, Piki and Sourcetone – 7Digital will also handle all reporting to SoundExchange, plus clients can opt to integrate download sell-through, something that has never really taken off in the streaming music space, but which is thought to be central to Apple’s planned interactive radio service.