7digital acquires radio aggregating technology
By Chris Cooke | Published on Tuesday 18 April 2017
Digital music and media provider 7digital last week announced that it had acquired the FlowRadio platform from Imagination Technologies.
FlowRadio aggregates live radio stations, on-demand radio programmes and podcasts worldwide. 7digital allied with Imagination on exploiting the technology in 2015, with the two companies saying at the time that – via the partnership – they would work together to further evolve and develop the FlowRadio product.
Although best known for its graphic processors and microprocessors and suchlike, Imagination was involved in radio technologies for over a decade via its consumer electronics division Pure, best known for its digital radio devices. Though the company sold that side of its business last year.
Confirming 7digital had now acquired the FlowRadio tech, 7digital chief Simon Cole said: “The acquisition of FlowRadio ensures we have access on our platform to live streams and listen-again content from every major world radio station, enabling us to support and deliver seamless listening experiences to consumers, in-car and as part of the connected home”.
7digital also last week announced a deal with French streaming start-up Ubithings and a new expanded deal with musically-orientated social app musical.ly. The latter will double the number of territories in which 7digital supplies music to musical.ly from 30 to 60.