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Brands & Merch
50 Cent to launch headphones
By CMU Editorial | Published on Thursday 1 September 2011
You’re not anyone in hip hop these days unless you have your own range of headphones. Which means that only Dr Dre and Ludacris are anyone in hip hop. Oh, and 50 Cent, who has announced that he will be launching a new line of headphones through his SMS Audio company, thanks to the recent purchase of headphone manufacturer KonoAudio.
Fiddy said in a statement: “I’m eager for my fans to hear my music the way it was intended – the way it was mastered in the studio. The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-calibre audio products to the market”.
KonoAudio founder Brian Nohe added: “I am excited to be part of the SMS Audio brand and believe in the forward-thinking nature and quality commitment of the company. KonoAudio has made significant investments in the areas of product development and branding resources and I am proud to bring that experience to SMS Audio. The businesses make a great combination”.
The headphones are due to launch later this year.