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Media
4music launches new look website
By CMU Editorial | Published on Wednesday 22 June 2011
4Music, the music telly channel operated by Channel 4 and Bauer Media’s Box TV company, today relaunches its website. The new look site will include, among other things, an interactive chart where viewers can vote for their favourite tunes, the results of which will appear on a 4Music.com chart show.
Says Box TV’s MD Gidon Katz: “4Music.com has become a central pillar of the Box TV business: we’re creating a truly unique space to facilitate our viewers’ connections between on-air programming and online activity. Our audience’s feedback has helped to drive SOCI growth of over 40% in 2011 and this investment should help us sustain this phenomenal trend”. For those of you that don’t work in TV advertising, SOCI stands for the Society Of The Chemical Industry. Honest. Google it.
A promotional campaign to promote the new look site will run across Channel 4, E4 and the 4music channel itself, and on other websites owned by both Channel 4 and Bauer Media.
